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Easy Guide to Sell Cancer Insurance

There are four important steps that productive agents follow when it comes to selling cancer insurance. Are you sure to explore what they are? 

Cross-selling cancer insurance to people of all ages is a great idea! We explained why in our article “Why Is Cancer Insurance Worth Selling?” By the way, everything boils down to this: Life can throw you a curveball from time to time… are you and your clients ready? 

Consider this scenario: you’re in a doctor’s office and have been diagnosed with cancer. 

After the initial shock wears off, you’ll feel a surge of emotions. 

An avalanche of questions starts to pour in. What is the degree of my cancer’s severity? What therapy choices do I have? What would be the ideal place for me to receive the most effective cancer treatment? 

As you and your doctor discuss the best course of treatment, reality begins to set in. I don’t have any idea or plan of how I’ll pay for this treatment. 

What does my insurance cover and what doesn’t? How will I replace my income if I am unable to work for a waiting period? What if the best care requires me to travel? I’m not sure how I’ll cover the pocket costs of my trip. 

Will my family be able to help me out on my journey? Here’s how to get started with selling cancer insurance: 

Determine who would be the best candidates for cancer insurance - Medicare Agent

1. Determine who would be the best candidates for cancer insurance.

For some people, cancer insurance is not a good idea. No insurance product does. 

For certain people, a critical illness insurance plan may be the better alternative. Some people may not require the extra security. 

But who would be the ideal customer for it? Cancer insurance policies, unlike certain other types of insurance, are advantageous to people of all ages! It’s natural to assume that people

who get cancer insurance should be older because cancer usually strikes the elderly, but bear in mind that the younger you are when you buy cancer insurance, the less expensive it will be! 

As a result, remember to target millennials and Generation Z, as well as Generation X and Baby Boomers, with these products. 

What type of cancer insurance client is ideal? - Medicare Broker

What type of cancer insurance client is ideal?

  • An individual has a higher chance of contracting cancer. 
    • Cancer runs in the family.
    • Tobacco smokers (especially those who consume alcohol in conjunction with smoking)
    • People who tan or spend a lot of time in the sun are at risk of developing skin cancer (be aware that some policies do not cover skin cancer)
  • Someone who has a friend or relatives who has battled cancer
    • It could be a close personal friend or a member of your family.
    • I’ve seen the financial impact of cancer firsthand
  • A Medicare Advantage (MA) plan holder
    • These plans complement a $0-premium MA plan nicely.
    • For individuals who have other types of insurance, this is a great choice.

2. Include Cancer Insurance in the Discussion

Life isn’t always rainbows and unicorns, and neither is selling insurance. 

Some of the products are simply dismal. 

They make us think about our mortality. 

One of these sorts of goods is cancer insurance, which might be tough to bring up in a conversation. 

Cancer insurance - FMO, GA, IMO

What can you ask to bring up cancer insurance in a relaxed manner?

  • Do you have any close family members who have been diagnosed with cancer? “May I inquire as to who?”
  • “Do you recall if they had any financial difficulties paying for treatments or if they had any additional medical expenses not covered by insurance (i.e., travel, lodging, or compensating for lost wages)?”
  • “How will you and your family clear the bills if you were been diagnosed with cancer?”

It could be a good idea to provide a full cancer insurance tool kit from a certain insurer after preparing your client with these questions. 

It can assist your client in determining the procedures that must be taken to ensure that all of the relevant areas are covered in the event of an unfortunate event such as a cancer diagnosis. 

It will also cover estate planning, identifying sources of income, and insurance. 

It will also ensure that your clients can identify your financial commitments and how they may be met; talk about care management and what to look for in receiving the finest care; and view a thorough list of references covering all areas of a cancer patient’s treatment path. 

At this point in the discussion, it’s also a good time to start telling your client about the product benefits you can bring them. 

 

Surprisingly, you have a variety of options available to you. 

 

The reality is that no two cancer treatments are alike. Here’s why: 

 

  • The face amount of a policy might range anywhere from $2,500 to $100,000.
  • Most policies offer for a variety of riders, including dental/vision/hearing, hospital indemnity, heart attack/stroke, and critical cancer care, among others.
  • Benefits that include experimental covered treatments are available from a few carriers. Carriers are also attempting to reinvent cancer insurance by providing policy bets.
  • All carriers provide products with streamlined underwriting, with MIB, phone interviews, and limitations and exclusions for policies worth more than $50,000. This speeds up the underwriting process and allows clients to get their coverage sooner. 
Demonstrate the Importance of Cancer Insurance - Medicare Insurance Agent

3. Demonstrate the Importance of Cancer Insurance

With so many alternatives, it’s critical to demonstrate the value and flexibility that a “peace-of-mind” cancer insurance coverage may provide to your consumers. 

Nobody likes to pay for something they may or may not use, and no one wants to believe they might have to deal with the big “C” as they become older. 

You might encounter some frequent objections to your insurance sales speech as you’re giving it. 

It’s human nature, but this is your chance to show how a cancer policy might help your customer meet a critical requirement. 

When you’re familiar with the most typical objections and how to reply to them, you’ll be able to keep the dialogue moving ahead. 

Objection: I don’t believe I’ll require it.

Solution: Inform your client about the dreadful chances of obtaining cancer. 

Also, inform your clients that some plans include the return of premium riders as well as heart attack and stroke riders. 

 

The American Cancer Society estimates that 40% of men and 38% of women are at risk of having cancer at some time in their life. 

In 2020, around 89,500 additional cancer cases were discovered in young individuals aged 15 to 39! True, your customer may not require cancer insurance, but what if they are one of the two out of every five people who must cope with the disease? What if they’re one among the many people in the United States who could benefit from coverage that includes a rider for a heart attack or stroke? If the policy has a return of premium rider, they won’t forfeit the premiums they paid even if they don’t use the coverage. Instead, they are returned to them. 

Objection: I don’t believe purchasing a policy is worthwhile.

Solution: Make sure your customer understands the various costs associated with a cancer diagnosis and recovery. 

Clients on standard Medicare are still responsible for 20% of outpatient treatment expenditures, including radiation and chemotherapy, which can be quite costly. 

Remind them that treatment costs cause 42 percent of new cancer patients to lose their entire life savings in just two years, and 63 percent of cancer patients and their loved ones encounter financial troubles following a diagnosis. 

Cancer survivors in their twenties are even more likely to be in debt! People facing cancer, for example, frequently lose a lot of weight and hair, depending on the treatment they receive. 

To improve their image, they may need to buy new clothes, wigs, or scarves. They may also be liable for other expenses such as:

  • Deductibles
  • Rehab 
  • Prescriptions 
  • Transportation 
  • Lodging 
  • Distinctive 
  • Cuisine Productivity is falling (e.g., need to hire a housekeeper or babysitter) 
  • Earnings reduction
  • Bills/expenses that have already been paid (e.g., mortgage payments, car insurance, loans, etc.) 

All of these fees, and more, might pay a lump sum for a cancer plan. 

If your client is still undecided, inquire about where they would get the funds to meet these fees if necessary. 

Objection: I can’t afford a policy,

 

Solution: Explain to your client that a cancer policy could be a good investment, and ask if they are overpaying for their current insurance policies, or if they have coverage gaps that could be covered with a cancer policy with additional riders like dental/vision/hearing or hospital indemnity.

 

Many of these insurance companies in the same way as a critical illness coverage, but with different riders. 

Also, tell your client that these plans can cost as little as $25 to $50 per month for lump-sum rewards ranging from $2,500 to $100,000. Cancer can cost as much as $282,000 throughout one’s life! 

Insurance Agent

4. Make an application.

Do you have a client interested in purchasing cancer insurance? 

Great! Then all you have to do is select the best plan for them and assist them with enrolling in it. 

Because you’re already a fantastic closer, this should be the easiest step. 

Go over all of your client’s benefit and rider options if they’re ready to buy a policy. 

Then figure out how much of a benefit they’d need every month and how much they could pay every month. (A good place to start is to add up their current bills, such as their mortgage, utilities, loans, and health insurance deductibles.)

Once your client has decided on a strategy, assist them in carrying it out. We understand that these types of discussions can be awkward at times. 

However, insurance is all about balancing risks and making informed decisions to avoid future problems. Remember to inquire about the questions we just discussed. 

Cancer insurance costs might be tough to sell, yet it can save a person’s life if you help them chose the best cancer policy for them. 

Another way for you to create a lifelong customer is to explain a policy that could fill in gaps in their current coverage and provide “peace-of-mind” protection if the unexpected occurs. 

Start selling cancer insurance today to give more individuals the financial security they need to focus on their recovery and what matters most. 

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