This article will cover the best marketing strategies for 2021, regardless if you are a new agent, seasoned agent, or experienced.
Are you taking full advantage of your FMO ( Field Marketing Organization) resources?
If the answer is ‘YES’ good job! But if ‘NO’ continue to read the agent marketing guide made easy and download our free marketing budget template for insurance agents.
We understand that our chosen field comes with many expenses but do not worry.
Team Alvarez will guide you through the process of running successful marketing campaigns and how to efficiently tracking your marketing expenses, making it easy to identify the campaigns with the highest ROI.
Is important for us to help you achieve your short-term and long-term goals by giving you the best training available and teaching you how to track and optimize your marketing efforts.
How To Set Your Marketing Budget?
To figure out your insurance agent marketing budget, you will need to think about your goals, consider the campaign time frame and explore your marketing initiatives by channel(social media, ads, email, etc).
Once you have explored your options is time to set your marketing budget by channel. The dollar amount you decide to allocate the ‘experts’ will tell you that you should not go over that amount.
Pro Tips
- However, if you see that a marketing channel shows you outstanding results don’t be afraid to increase the budget.
- Taking an agile approach when analyzing a campaign will allow you to double down when the opportunity presents itself.
Insurance Agent Marketing Goals
Your budget must align with your marketing initiatives per channel. We suggest you focus on the following first.
- Build Your Brand
- Create a Free Google Business Profile
- Social Media is a great lead magnet, take advantage of it!
Pro tip
Be clear about your goals, set short and long-term goals.
By creating attainable benchmarks, in other words, do not set yourself for failure.
The Insurance Broker Marketing Channels
Choosing the correct marketing channel is key, if you are not comfortable being on camera there is no need to do live streams or selfie-style videos.
Medicare Compliant Marketing Channels
- Direct mail
- Events / trade show
- Ad in magazines or forums
- Online marketing
- Create a landing page
- Agent newsletter
- Social media
- Blogs
Pro Tip
Remember that educational content is king! This will not only show your target audience how knowledgeable you are and will build trust between you and your potential lead.
Team Alvarez has partnered up with a digital marketing agency to create a customized workshop to give you the coaching you need to help you succeed.
